Top 9 Towns in Pangasinan to Buy Property in 2025
by AB&B on June 25, 2025
Thinking of investing in real estate north of Metro Manila? Pangasinan might just be your next best move. Known for its beautiful beaches, booming towns, and strategic location in North Luzon, this province is steadily attracting families, OFWs, retirees, and investors alike.
If you’re considering buying land or a house in Pangasinan this 2025, here’s a closer look at the top towns worth looking into—from growing cities to quiet, charming municipalities with big potential.
1. Dagupan City – Best for City Living and Business
Dagupan remains the commercial heart of Pangasinan. With top universities, hospitals, and a thriving food scene, this city has a strong and steady demand for rentals, small businesses, and residential properties.
Why buy here:
- Ideal for rental income (students, professionals)
- Lots of commercial potential
- Strong infrastructure and flood mitigation efforts underway
2. Alaminos City – For Vacation Homes and Tourism
Home of the famous Hundred Islands National Park, Alaminos continues to attract tourists year-round. It’s perfect if you’re planning to build a vacation home or tap into the short-term rental market.
Why buy here:
- Great for Airbnb-style properties
- Beachfront and inland lots still relatively affordable
- Strong tourism-driven economy
3. San Carlos City – Big Land, Big Potential
San Carlos is known for its large land area and agricultural roots. It’s ideal for those looking for affordable land, whether for farming, residential, or long-term development.
Why buy here:
- Affordable per-square-meter rates
- Peaceful environment, but not too remote
- Rapidly developing road access and local commerce
4. Lingayen – Where History Meets Opportunity
As the provincial capital, Lingayen offers a quiet but structured lifestyle. Government workers, retirees, and growing families often settle here for its well-maintained roads, schools, and services—not to mention its beautiful Lingayen Gulf coastline.
Why buy here:
- Close to beaches and government centers
- Stable demand from locals and balikbayans
- Ideal for retirement homes or family living
5. Villasis – For Smart, Strategic Investment
Villasis is fast becoming one of Pangasinan’s rising stars, thanks to its location along the Manila North Road and close proximity to Urdaneta City. With ongoing developments and its strong agricultural base, it’s a smart place for early investors.
Why buy here:
- Excellent for roadside commercial or residential development
- Strategic location between city and rural areas
- Steady economic activity from trade and agribusiness
6. Manaoag – A Town with Constant Foot Traffic
Known for the Our Lady of Manaoag Shrine, this pilgrimage town sees a constant stream of visitors year-round. Investing in land or a commercial space near the church can pay off through rentals, shops, or bed-and-breakfast ventures.
Why buy here:
- Religious tourism is strong all year
- Demand for commercial and lodging spaces
- Ideal for those wanting passive income
7. Urdaneta City – Transport Hub Meets Suburban Comfort
Urdaneta is one of Pangasinan’s busiest junctions, where commuters, travelers, and traders converge. It’s a hotspot for commercial ventures and increasingly popular among families looking to settle in a place that’s modern yet laid-back.
Why buy here:
- Accessible via TPLEX and major roads
- Growing number of subdivisions and malls
- Strong business and education scene
8. Natividad – For Nature Lovers and Future Growth
If you’re after mountain views, cool breezes, and peaceful living, Natividad might be your perfect match. With spots like the Sky Plaza and hiking areas gaining attention, this highland town is beginning to spark real estate interest.
Why buy here:
- Great for retirement homes or farm resorts
- Affordable land with scenic surroundings
- Tourism potential with eco-parks and trails
9. Binmaley – Coastal Charm Close to the City
Just a short drive from Dagupan, Binmaley offers a more relaxed seaside life while still keeping you close to the city. It’s known for its seafood, peaceful neighborhoods, and reasonable land prices.
Why buy here:
- Affordable coastal properties
- Close to city conveniences
- Growing interest in residential developments
✅ Final Thoughts
Pangasinan’s mix of urban growth, natural beauty, and strategic location make it a great place to invest in 2025. Whether you’re looking to build a family home, start a business, or secure long-term property value, these towns each offer something different.
Before making any big moves, always:
- Do a land title check (especially for raw lots)
- Visit the area personally
- Work with a trusted local broker or real estate professional
Looking for listings or need help scouting property in Pangasinan? Let us guide you. Whether it’s a beachfront lot in Binmaley or a commercial space in Villasis, we’ll help you find the right fit.
