Pangasinan Real Estate Trends: What’s Hot in 2025

by AB&B on June 25, 2025

Pangasinan is shaping up to be one of the most promising real estate frontiers in North Luzon. With infrastructure developments, tourism revival, and growing interest from OFWs and young investors, the province is attracting serious attention in 2025.

Whether you’re eyeing a home, a farm lot, or a commercial property, here’s a deep dive into what’s driving the real estate market in Pangasinan this year—and where the smartest opportunities lie.

1. Rising Demand in Key Growth Towns

More investors are turning to second-tier cities and towns for affordable land and long-term value. Towns like Villasis, San Carlos, Manaoag, and Alaminos are gaining traction due to their growing local economies and improved accessibility.

🔥 Trending areas:

• Villasis – Ideal for roadside and residential development
• Alaminos – Coastal lots and tourism-linked rentals
• Natividad & Binalonan – Nature-based living and eco-tourism interest
• Urdaneta – Fast-rising for commercial and suburban homes

2. Infrastructure Projects Fueling Growth

Thanks to road expansions, bypass projects, and upgrades to the TPLEX (Tarlac-Pangasinan-La Union Expressway), more towns are opening up to development. Travel time from Manila to central Pangasinan has drastically improved, making weekend homes and commuter living more realistic.

Highlights:

• New bypass roads in Lingayen, Calasiao, and San Fabian
• Ongoing airport talks in Binalonan for tourism and business logistics
• Improved farm-to-market roads for agri-investors

3. Affordable Subdivisions on the Rise

2025 sees a continued boom in horizontal developments, especially low- to mid-cost housing. Developers are targeting first-time buyers, young families, and OFWs who want a home base in the province.

What buyers want:

• Gated subdivisions with basic amenities
• Monthly amortization under PHP 10,000
• Proximity to schools, markets, and transport

Top locations for subdivisions:

• Urdaneta
• Mangaldan
• San Carlos
• Bayambang

4. Shift Toward “Hybrid Rural” Living

Post-pandemic buyers are increasingly drawn to the tranquil yet connected lifestyle that Pangasinan offers. Places like Sual, Agno, and Natividad are attracting buyers who want to escape the city without being off-grid.

Popular property types:

• Farm lots with utilities
• Tiny homes or container houses
• “Live-now-build-later” rural lots

5. Strong Tourism & Short-Term Rental Market

With tourism bouncing back, coastal towns like Alaminos, Bolinao, and Anda are seeing more short-term rental activity. Investors are converting old homes into Airbnbs, or buying lots to build vacation rentals.

Tourist-driven demand:

• Hundred Islands (Alaminos)
• Patar Beach (Bolinao)
• Antong Falls, Cabongaoan Beach
• Manaoag Pilgrimage site

6. Commercial and Roadside Properties Gaining Value

Properties along national highways and provincial roads are commanding higher prices, especially in high-traffic areas like Villasis, Rosales, and Calasiao. These are ideal for:

• Gas stations
• Mini-marts and warehouses
• Fast-food chains and logistics hubs

7. Growing Interest in Agricultural Investment

With food security becoming a bigger concern, many are buying agricultural land in Pangasinan for:

• Mango or bangus farms
• Organic vegetable production
• Integrated farm-resorts

Areas like San Fabian, Asingan, and Basista are ideal for affordable agricultural land.

💡 Tips for Buyers in 2025

• Always verify land titles (look for clean titles and right of way access)
• Check zoning and land use with local municipalities
• Ask about flood history—use hazard maps or talk to locals
• Watch for “right timing”—some lots along new roads are undervalued now but may rise fast within 1–2 years

Final Thoughts

The Pangasinan real estate market in 2025 is a mix of affordability, accessibility, and untapped potential. Whether you’re an investor, a returning OFW, or someone looking to plant roots closer to nature, this province offers real value across multiple property types.

But as with any investment, the key is timing, location, and doing your research.

Thinking about buying in Pangasinan? We can connect you to verified listings and even assist with due diligence. Let’s make your 2025 property goals happen.